How Sustainability Innovation Fuels Business Success
Reimagining Luxury offers a framework for brands to reimagine the future and play their part in designing it. Discover how luxury brands can change their mindsets and practices to shift towards a sustainability culture.
Reimagining Luxury empowers ‘the reimaginers’ to take action and create change by offering frameworks and concrete examples from industry leaders such as LVMH, L’Oreal and Kering.
Authored by Diana Verde Nieto, adviser at Sustainnovate and Co-Founder of Positive Luxury, Reimagining Luxury covers everything from environmental and social topics to positive storytelling, offering readers a deeper understanding of the interconnectedness of these issues and the steps necessary to address them holistically. Verde Nieto’s aims to change the mindsets and heartsets of organisations and individuals while making the business case for sustainability and innovation.
The book brings together powerful and influential voices from the luxury space, all united by the way they have integrated sustainability into their way of thinking and working. These leading contributors include John P. Kotter, Professor, Harvard Business School, Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie, Elizabeth Aubrey, ESG and Sustainability Strategist, Alejandro Bataller, Founder and CEO, SHA Wellness, Igor Boyadjian, CEO, The Macallan Whiskey, Matteo Capellini, Associate Partner, Bain & Company, Marie Claire Daveu, Chief Sustainability Officer, Kering, Sabrina Elba and Idris Elba, Founders, Sable Labs, Chantal Gaemperle, Group Executive Vice President Human Resources and Synergies - member of the LVMH Executive Committee, George Kern, CEO, Breitling, Leigh Pezzicara, Vice President - Sustainability, La Prairie, Stephanie Phair, Group President, Farfetch.
Whether you are an industry professional with years of experience or emerging within the ranks, the book will help accelerate brands towards positive change and inclusive growth.
"An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto shows the opportunities that lie ahead. A must read!"
Paul Polman, business leader, campaigner, co-author "Net-Positive"
Build a resilient and adaptable organization
The Reimagining Way is a simple methodology to help companies - brands and suppliers - to answer the difficult questions such as:
Do we need to produce all these products? How can we manage our old inventory? How can we increase our margins.? How can we optimise our logistics? How can you improve efficiencies whilst offerings a memorable guest experience?
The Reimagining Way helps companies build an innovation mindset in order to deliver inclusive growth. Are you ready?
“Diana makes clear the role – if not the responsibility – that even the most exclusive and luxurious brands can play in creating a more inclusive and sustainable world. The examples and insights she shares are sure to spark conversation and inspire action."
Shamina Singh, Founder and President, Mastercard Center for Inclusive Growth
Diana Verde Nieto, Business Leader & Sustainability Expert
About the Author
Diana has a remarkable track record of over 20 years of experience in guiding companies towards sustainable economic growth and innovation. She established one of the world's pioneering sustainability communication consultancies in 2002, which she exited in 2010. In 2011, she co-founded Positive Luxury and spearheaded the enterprise until 2022, continuing to sit on the board.
Diana serves as an advisor to several noteworthy organizations, including Sustainnovate, La Prairie, The British Beauty Council, The United Nations Department of Economic and Social Affair. Her education in Global Leadership & Public Policy was attained from the esteemed Harvard Kennedy School. She was trained by former US Vice President Al Gore at the Alliance of Climate Protection and received title of Young Global Leader from the World Economic Forum.
Diana has recently released a book, Reimagining Luxury: How to Build a Sustainable Future for Your Brand in January 2024, which further solidifies her as a highly respected authority in the realm of sustainability and business.
"Diana’s book offers a North Star for the luxury industry that could do so much and still has so far to go. Innovation, sustainability, and impact converge in Reimagining Luxury, offering an insightful outlook and unique perspective on the key forces that will help shape the future.”
Sabrina & Idris Elba, Founders of Sable Labs, UN Goodwill Ambassador, Model & Actor
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“By adopting sustainable practices, businesses can unlock innovative opportunities that benefit the planet, their teams, and their brand. Embracing sustainability as an innovative opportunity will enable companies to create unique and engaging offerings, cultivate purpose-driven teams, and foster communities of passionate brand supporters. Reimagining Luxury showcases sustainability and innovation as avenues for growth and provides guidance for all companies seeking to pursue this path.”
Hannah Jones – CEO, Earthshot Prize
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